Urban Automotive has revealed its Lamborghini Urus SE Widetrack with simultaneous debuts in the UK and USA.
The launch takes place at the company’s Milton Keynes design and carbon fibre facility, alongside an evening reveal in Las Vegas.
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This dual-location introduction reflects Urban Automotive’s ongoing international expansion strategy. Las Vegas was selected for its association with SEMA and its alignment with the bold automotive culture seen in Los Angeles.
The American debut vehicle is finished in an Inozetek Gloss Pearlescent Pearl Marigold Orange premium wrap.
The Widetrack conversion represents a comprehensive reworking of Lamborghini’s high-performance SUV using Urban Automotive’s OEM+ design philosophy.
Development of the package required 10,000 hours of design and engineering, incorporating subtle references to historic Lamborghini models. Every exterior element has been revised with bespoke carbon fibre components designed and manufactured in-house.
At the front, a three-piece carbon fibre splitter with canard end planes is paired with a replacement bonnet featuring an exposed ‘bull nose’ vent design.
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This bonnet draws direct inspiration from the Lamborghini Aventador SVJ and includes 3D printed vent inlets and outlets in a Hex pattern finish.
The six-piece carbon fibre Widetrack wheelarch extensions increase overall width by 40mm and include exposed carbon detailing. Along the sides, replacement carbon fibre panels integrate 3D printed inlays with Urban Automotive’s UA logo set within a Hex pattern.
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Carbon fibre sill extensions incorporate an aerodynamic feature referencing the Miura’s sill air intake design. At the rear, a redesigned carbon fibre bumper introduces a double-vented diffuser with separate canard end planes.
A secondary carbon fibre spoiler creates a stacked aerodynamic effect alongside the standard item, complete with UA-branded endplates.
The exterior package is completed by quad billet exhaust outlets with accent detailing. The vehicle is fitted with Urban-Vossen UV-1R wheels, designed to complement the widened stance.
Matthew Welch, Managing Director of Urban Automotive, said: “Our Urus SE Widetrack styling programme is by far the most technically sophisticated and visually dramatic Lamborghini build we have ever produced.
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“Every detail, from the Aventador SVJ-inspired bonnet vents to the Miura sill reference, has been designed and produced by our expert in-house team with real intention and passion.
“We wanted to create something that feels authentically Lamborghini in its spirit, while being unmistakably Urban in its OEM+ design execution. Launching simultaneously in the UK and USA feels exactly right for a car like this. It will attract customers from around the world to Urban.”
John Hancock, Design Lead at Urban Automotive, added: “The new Urban carbon fibre styling programme for the Lamborghini Urus SE was conceived to further intensify the vehicle’s visual dynamism and muscular stance. We’ve accentuated the proportions whilst extrapolating Lamborghini’s design DNA to create a design that feels even more assertive, more purposeful and more focused”
The full Widetrack conversion for the Lamborghini Urus SE is priced from £51,800 fitted. Customers can also specify bespoke interior finishes with a range of materials and colours.
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