Bentley just gave its iconic ‘Winged B’ a full-blown facelift — and it’s the biggest shake-up we’ve seen from the British luxury brand in over a century.
It’s the start of a whole new Bentley era, and it kicks off officially on July 8 with the reveal of a mysterious concept car and the launch of a new Design Studio in Crewe, UK.
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The legendary badge, originally penned by F. Gordon Crosby back in 1919, has only been reworked a handful of times — in 1931, the ’90s, 2002, and now, in 2025. This latest version? It’s sleek, sharp, and loaded with hidden details that scream luxury. And yes, the whole thing was cooked up in-house by Bentley’s own team, led by Robin Page, the brand’s Director of Design.
“If a luxury brand is the product of the stories it has created, then its emblem is its signature,” Page said. “In more than a century of history, this is only the fourth evolution of Bentley’s iconic Winged B, and redesigning it was a formidable task for which we’ve taken great care.”
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The badge will debut on a still-under-wraps concept car next week — a futuristic showpiece that hints at Bentley’s next move, all while nodding to an icon from the past. And no, it’s not heading straight to production, but insiders say it sets the tone for the brand’s future design direction.
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So what’s actually changed?
For starters, those classic feathered wings are now sharper — think less dove, more predator. The soft curves are out, replaced with fierce, falcon-inspired angles. Gone are the lower feathers under the B — it’s all about that cleaner, bolder silhouette now.
Inside the wings, the signature diamond pattern is still there, but it’s been modernized. And that jewel-like “B” in the center? Total glow-up. It’s been reimagined with luxury watch vibes — beveled glass, chamfered metal, and serious 3D depth.
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Robin Page didn’t take the redesign lightly, saying, “In an era of ever-increasing complexity and fidelity from digitalisation, an exercise of simplification and refinement is a modern necessity – and so the new emblem is cleaner, sharper and more impactful than its predecessor.
“The new Winged B – and the concept car that introduces it – both symbolise a powerful, exciting future for this company and its exceptional, handcrafted products.”
BTW, the design wasn’t just cooked up overnight. Bentley ran an internal competition and the winning design came from Young Nam, part of the Interior Design squad. Get ready to meet the future of Bentley — because come July 8, it’s wings out and full throttle.
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