Understeer is officially in the fast lane. We’ve just dropped our Q1 social media report — and it’s full throttle ahead. As a whole, we reached 42,286,993 people across our channels, pulling in petrolheads from all over the world.
The majority of eyeballs came from the UK, but fans in the US and Australia are tuning in too. Understeer’s social reach spans Facebook, Instagram, TikTok, Threads, and YouTube — with Facebook alone now boasting 13,000+ followers, and Instagram cruising past the 2,000 mark.
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From viral supercar videos to clips of car culture around the globe, our content is clearly striking a chord with gearheads across the planet. Midway through Q1, we also acquired Grand Prix Mix, a popular Formula 1-themed social brand.
Grand Prix Mix alone clocked over 2 million views on Instagram this month — though those numbers aren’t even included in our Q1 tally. Yeah, you read that right — 42 million without Grand Prix Mix in the mix.
Harry Rutter, editor-in-chief of Understeer, said: “The numbers speak for themselves. Understeer has quickly become a game player in the automotive social media space. I’m delighted to share the Q1 figures, but am not in any way surprised.
Watch the latest Understeer videos on our TikTok and on our Instagram
“In March alone, Understeer reached more than 14.5million petrolheads on Facebook, with a majority of that audience right here in the UK. I’m pleased to see our videos and articles also being viewed and shared across the pond in America.
“This is just the beginning for Understeer as a brand, and after acquiring Grand Prix Mix you can expect to see lots more on our social media brands. Into Q2 we’ll be experimenting with longer-form bits, it really is very exciting.”
Total audience reach MbM for Q1
January: 12,162,505
February: 8,374,030
March: 21,733,658
Have you got an F1 or motors story, pictures or videos? Email: scoops@understeer.co.uk – we’re always looking for tip-offs!
