The Goodwood Festival of Speed set the stage for the global debut of the Rolls-Royce Cullinan (Series II) Redefined by Urban, marking a major moment for the premium customisation house.
Taking centre stage on Urban Automotive’s largest stand to date, the luxury SUV was revealed to the public by company founder Simon Dearn, who removed the cover in front of a packed crowd.
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Urban Automotive has taken its signature styling programme to the next level with the Series II Cullinan, combining elegance with a more assertive road presence.
The redefined model features carbon fibre widetrack wheel arch and sill extensions, which frame a set of 24-inch Urban-Vossen UV-8 fully forged black alloy wheels, wrapped in Yokohama Advan Sport tyres. The result is an immediate visual upgrade, giving the Cullinan a wider, more muscular stance.
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The visual enhancements continue with a full replacement carbon fibre bonnet featuring exposed weave accents, and completely redesigned front and rear bumpers. At the front, there’s a prominent visual carbon splitter, while the rear sports a vented diffuser and anodised aluminium billet exhaust tips.
Urban has also added upper and mid-rear spoilers, both finished in exposed carbon fibre. All carbon fibre elements are produced in-house at Urban’s facility in Milton Keynes, ensuring OEM+ quality and durability. A full Urban branding pack rounds off the transformation, applied to the front splitter, bonnet accents, sill extensions and diffuser.
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“We have worked hard to build on the success of our first Cullinan Redefined by Urban,” said Simon Dearn, founder of Urban Automotive. “We felt the Series II model needed a more aggressive look and some Urban enhancements to its design. For example, the addition of new vertical DRLs (Daylight Running Lights) which blend seamlessly with the originals create a unique signature look to the front of the car, and more road presence. It looks absolutely stunning, and we are all proud to offer this level of design and personalisation to such a premium car.”
Urban’s extensive customisation includes over 40 bespoke components, including:
- Carbon fibre bonnet with exposed visual carbon detailing
- Restyled carbon fibre front bumper with extended blades and vertical DRLs
- Two-piece lower front splitter in exposed carbon fibre
- Exposed carbon overlays on upper front vents
- Colour-matched grille, door handles, window trims and lower door sections
- Body-coloured widetrack carbon fibre wheelarches
- Sill extensions with exposed carbon detailing
- Carbon fibre rear bumper with integrated exhaust surrounds and diffuser
- Anodised aluminium billet exhaust tips
- Upper and mid-level rear spoilers in exposed carbon fibre
- Urban branding throughout
- Choice of 24-inch fully forged Urban-Vossen alloy wheels
The Rolls-Royce Cullinan (Series II) Redefined by Urban is priced from £449,995. Full details and customisation options can be found at urban-automotive.co.uk.
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